SEO today isn’t quite rocket science, although it might seem like it if you’re struggling to rank pages on Google.
As a blogger or webmaster you can only do so much on-page optimisation. After that, it’s up to the algorithm to decide which pages rank and which pages don’t.
Away from the on-page content there are other factors to consider: domain authority/age, backlink profile, competitiveness of the keyword you’re targeting and personalised search to name just a few, and while getting the basics right might not guarantee your page hitting the number one spot and staying there, they will help.
This infographic from Backlinko has a twelve point checklist for you to tick-off each time you publish a new post or edit an existing one.
Getting them right will help your website rank on Google and other search engines.